Shopify vs WordPress: which platform is right for your business?
They solve different problems, not the same one. An honest breakdown of cost, flexibility, and SEO to help you choose the right platform — not just the trendiest one.
Thinking
out loud.
Insights on web design, social media, SEO, and what actually works in digital marketing.
Latest posts
Website accessibility law in the UK: what small businesses actually need to know
Does accessibility law actually apply to your business? What the Equality Act 2010, the European Accessibility Act, and WCAG really require in 2026.
How much does a website cost in the UK? An honest 2026 breakdown
Real 2026 pricing for DIY builders, freelancers, and agencies compared — what actually drives the cost up, and the ongoing costs nobody mentions upfront.
Why most agency websites fail to convert — and what to do instead
Most agency websites are built to impress other designers, not to win clients. Here is exactly what goes wrong — and the fixes that actually move the needle.
The social media strategy framework small businesses actually need
A clear, practical framework for choosing the right platforms, building a content system, and growing without burning out — built for businesses without a full marketing team.
Local SEO in 2026: what actually moves the needle for UK businesses
Google Business Profile, reviews, NAP consistency, Core Web Vitals, local backlinks — what Google actually rewards in local search and how to use it to your advantage.
How to brief a digital agency: what you need before the first call
Most projects fail because of poor briefing, not poor execution. What to prepare, how to define success, and the questions that will tell you whether an agency is worth working with.